The TikTok platform is making businesses grow almost overnight if a video goes viral, and the reason is because the TikTok algorithm is designed in a way where videos are shown to a large group of people without having to pay for ads. YouTube, for example, will not show your video to anybody unless users enter the keyword they are looking for. For example, if you enter ”How to repair rain gutters” it will show you the most popular video on that search term. The videos with the least amount of views will most likely be at the bottom of the list and most people won’t see that video. What TikTok is doing different is they are showing the video to people even if it has 0 views. TikTok testes out every video for around 200-500 views and depending on the engagement it got, TikTok will continue to promote the video or stop.
How is TikTok making businesses grow?
TikTok is making businesses grow because business owners post videos of their work online and eventually one of those videos end up going viral and this results in the business blowing up and gaining popularity almost overnight. For example imagine this, you have a barbershop and you record videos cutting clients hair and post them on TikTok. You have your business logo as your profile picture, and you linked your contact information in your bio. You continue to post videos and one day you wake up and find out that your video got 1 million views and 100K likes. This can result in having countless clients come to your barbershop because they looked at your content and liked it. So I think that every business owner have a TikTok account and post content regularly.
I’m busy to record TikToks and I don’t know how to use the platform
If you are busy to record your TikToks or you don’t know how to operate the app, you can easily hire a freelancer online in places like Fiverr or UpWork to do the job for you. You can have someone go to the job site and record, edit and post the videos for you. Another thing you can do is, if you have time but don’t know how to use the platform, you can record the videos and hire someone to edit the videos and upload the content to your TikTok account.
How fast can my business blow up with TikTok?
Your success will depend on the quality and the quantity of your content on TikTok. You need three things to blow up on TikTok:
1. The quality of your work/product
This is the most important thing you will need in order to be successful. You can have all your social media and everything else perfect but if your product sucks then forget it. You are wasting time that can be done improving the product/service that you are offering.
2. The quality of your TikTok video content
When it comes to making the actual content, make sure you are following trends, popular hashtags, and make very engaging content. Don’t make boring content or content that doesn’t provide value to the user. The more genuine the content, the more the conversions you’ll have.
3. The persistence of your content/quantity
It is very important to post everyday on TikTok, at least 3 to 4 times a day. There are a few reasons for this. You will have more chances of landing a viral video, it will show TikTok and your audience you are committed, and it’s also just the way the app works.
Conclusion
TikTok is an upcoming platform that is making businesses grow and it’s at its peak of it’s success. I recommend every business owner to make content to upload to TikTok no matter the type of business you run. It is very important to move fast, create high quality content, post regularly and always provide value. We, Expert Gutters, will be on TikTok soon.